聚焦纺织品印花产业的商机与未来
2019.05.20-22 广州琶洲保利世贸博览馆

 
Interview | Xinchang Technology: Talking about the survival rules in the “Winter” of the industry
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Interview | Xinchang Technology: Talking about the survival rules in the “Winter” of the industry



Some people say that the “winter” of the printing and dyeing industry is coming. Factors such as rising raw material prices, increasing environmental protection pressures, and complicated foreign trade environment have led to severe market conditions and a significant reduction in orders. Some companies with weak strength have already closed down, and no one can predict when the industry can pick up, so "survive" has become the key word of the enterprise.

In this interview, the general manager of Shaoxing Xinchang Printing Machinery Co., Ltd. (hereinafter referred to as “Xinchang Technology”) Fu Jianguo talked about the survival rule in this difficult period, and how he will break through the dilemma and create a good environment for the business.





Interview of the general manager of Xinchang Technology, Mr. Fu Jianguo


High precision, energy saving and environmental protection

The quality of the screen pattern is directly related to the appearance quality of the printed fabric, so the printing net plays an important role in the entire printing process.

Xinchang Technology is located in Keqiao, Zhejiang, a major printing and dyeing industry in China. It is a professional manufacturer of printing network equipment. From printing machinery design, pattern design to software and hardware development, all products are independently designed and developed. The level of printing network technology is relatively high in China. In 2008, Fu Jianguo was inspired by the exhibition in Munich, Germany and came up with the idea of manufacturing a domestic Blu-ray machine, then he put his ideas into practice and broke through from scratch, which has made Xinchang Technology, which is influential in the industry today. After several years’ continuous updating, the machine precision and printing effect have been significantly improved, subverting the cumbersome and costly network making method, providing a more sophisticated and environmentally friendly production tool for the printing and dyeing industry.



According to reports, its latest XC series Blu-ray flat screen-making machine has the first infrared real-time automatic dynamic focusing function among China. It automatically tracks the lock light and focuses the image during the movement of the screen to ensure the maximum output of the Blu-ray and avoid the printing color difference. It enhances the delicateness and accuracy of the printing; it is equipped with a dual servo motor, which can use the self-developed control software system to synchronously correct the left and right errors caused by the movement of the blue light platform to ensure long-term precision. In addition, the machine also has outstanding highlights in terms of production efficiency. One is the one-button automatic splicing and typesetting; the other is to have multiple laser paths. When the machine has problems at night, just turn off any laser, the machine will automatically adjusted the parameters to continue production, and the machine can be repaired during the day, which reduces the loss of the factory.

In the view of Fu Jianguo, machine precision is the most important part. High precision means that the machine mechanism and control software are superior and can bring tangible benefits to users. If the accuracy does not meet the user's requirements, then the fancy things are just furnishings. The printing samples displayed by Xinchang Technology will be mistaken for people to think that it is a digital printing product, which is actually printed by the traditional screen-making process. Because of the high precision and fine processing of the net screen-making machine, the novel pattern is created by the method of color mixing and color contrast, which achieves the amazing effect of digital printing. What's important is that it costs only two or three dollars per meter. Compared with the digital printing with higher price, the price advantage is very obvious, and provides the possibility of making colorful clothes at low prices, and the penetration and color fastness are quite high.



In addition, in response to the call for national energy conservation and environmental protection, Xinchang Technology launched the XC series laser washing machine in 2018, which can use the laser printing machine and multi-channel laser and smoke purifier to clean the old printing screen to achieve recycling. Cleaning the 2 meter screen takes about 6 dollars and 12 minutes. It saves costs and reduces energy consumption.

The introduction of a new product is often accompanied by countless days and nights of research and development. The products of Xinchang Technology are also the products of a lot of research and research and development work. Fortunately, the effort was not disappointed. At the ITMA exhibition in Shanghai, its products were favored by domestic and foreign audiences. They said that they would conduct follow-up communication and sample testing with Xinchang Technology to further verify their technical achievements.



Digital+ is the trend to lead the “China” Brand

In recent years, active digital printing has frequently challenged traditional printing, and its impact on traditional printing is visible. Many traditional companies are inevitably confused and wonder shall they enter the digital printing market or not.

The answer given by Xinchang Technology is to combine tradition with digital, that is, "digital +". When digital printing cannot achieve high color fastness, it is improved by traditional techniques; when the traditional printing color is limited, digital printing provides support. In this way, the color fastness of the fabric printing is deepened, and the vividness of the color is also available.



Fu Jianguo believes that "digital +" is the ideal printing method, because traditional printing requires the integration of fresh blood and maintains vitality. The advantages of traditional printing and digital printing complement each other to achieve coexistence and balance. There are already many companies that are doing research and development in this area, and it will be a big trend in the next few years.

Another trend is the increase of exports. Although Xinchang Technology currently relies mainly on Keqiao's local and domestic markets, their annual export output is rising, and the market focus begins to shift to foreign countries. “Because domestic environmental protection pressure is too great, companies are on the sidelines. Vietnam, India, Bangladesh, Egypt and other countries have great potential for labor development, attracting many textile and apparel brands to invest, and we follow their footsteps. "Fu Jianguo said.

He pointed out that as more domestic enterprises set up factories in developing countries with abundant labor resources, local people will personally witness the output and efficiency of Chinese machines, and get rid of the stereotype of Chinese products with only price advantages, thus driving the surrounding manufacturers to buy equipment from China. Thus, foreign markets will be more and more acceptable to Chinese products.




Winters ends and Spring will come

Affected by the national environmental protection policy and the Sino-US trade war, the overall performance of the printing and dyeing market in the second half of this year was weak. In the face of many unstable factors, many companies are not sure with the future. How to hold your position and overcome this difficult "winter" has become a question everyone is thinking about.

The survival rule of Xinchang Technology is: continuously improve equipment accuracy and explore deeper services. Fu Jianguo believes that regardless of changes in the market environment, product quality is always the first. It is the direction of Xinchang Technology to deepen the printing process, improve the machine precision and enhance the product value. And timely and effective service is of equally importance, which is the secondary cost of the enterprise. At present, Xinchang Technology has connected through the machine port to realize fast remote service. With the development of technology, they are also studying to further accelerate the response speed of after-sales service and expand more possibilities.

This survival rule is, a real way to save users money in all aspects and to meet market demand. "I believe that as long as I keep my faith, spring will come soon." Fu Jianguo said optimistically.


As people say, the future may be unpredictable. However, in the future, there must be companies like Xinchang Technology that are down to earth and hard-working, and contribute to the development of the printing and dyeing industry.